NOTT NORMAL™ was born from two brothers who never fit the mold. What started as the creative heartbeat behind an R&B artist’s journey has become a luxury streetwear universe built on individuality, authenticity, and art.

Our brand is powered by two original characters — an awkward boy and a quirky girl — representing every outsider who’s ever felt overlooked or misunderstood. They’re our story… and they’re yours.

Every drop blends music, emotion, and modern street culture into apparel for people who refuse to blend in.

Here, being different isn’t a flaw — it’s the superpower.

Welcome to NOTT NORMAL™.

Where originality lives.